Siemens Building Technologies

Siemens Building Technologies


Description: Motion graphic-based video series  
Client: Siemens Building Technologies
Year: 2014


Siemens needed to educate their US Building Technologies marketing group on the functionality and benefits of new Advantage Navigator and eMeter technology. My goal was to create a solution that not only informed the primary audience, but acted as a B2B marketing tool. Based on the defined strategy and communication needs, I created an explainer video and a series of 42 short animations to function inside branded interactive content. I concepted and produced the entire series – from storyboards, to vector illustrations, to final edits. The work helped build understanding and opened a new relationship for the agency.  

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