SafeLight

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SafeLight


Description: Document Design
Client: Doug Fogelson
Year: 2015


The work of artist / photographer Doug Fogelson often touches on themes of decay and the ephemeral. In SafeLight, this examination doubles back on the medium of photography through documentation of rare and obsolescent photographic media and darkroom equipment. 

The design of the SafeLight catalog mirrors its subject. The printed volume is a catalog in the sense of a compilation or record rather than a vehicle for placing actual orders. SafeLight reinterprets the paradigmatic photographic supply catalog of the mid-twentieth century as an idealized design object.  Its backbone is an elegant, flexible grid. Deliberately restrained use of type reflects both the teachings of Vignelli and the practical limits of print before digital typesetting. A first edition of 500 was printed on newsprint in 2015.

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