About Option L

Russell Lord created Option L to define his solo design practice in 2004. Since then, he’s gone on to work as a Designer at DLK Civic Design, Art Director at Outside Magazine, and Creative Director at Sparkfactor. Today, Option L represents over a dozen years of experience, discipline, and an unbridled spirit of exploration. 

Russell’s involvement in branding and design stems from a lifelong immersion in the visual arts and advertising. Work is not just a profession, but connection to a world of ideas and beyond. He holds a BA in Art History from the University of Wisconsin, Madison. He is a tireless advocate for the arts, progressive urban planning, and a voice for the role of design in shaping our future. He is an active member of the AIGA and Chicago Design Museum. 

OptionL.net represents his most insightful, innovative, and recognized work.


Post Family Studio
1821 W. Hubbard St.

Suite 210 
Chicago, IL 60622




Things People Say

I worked with Russell on the Hello Howard campaign. Russell created a cohesive visual style that reflected our project goals. He helped us come up with a comprehensive campaign complete with an implementation plan. Russell is adept working with clients, interpreting their vision, and creating a final product.

Katrina Balog
Executive Director / Edgewater Chamber of Commerce
July 23, 2015


“Russell brings a great eye, creativity, and most importantly, passion to his work. It was a real change of pace to work with another professional who brought as much excitement and vision as we have here inside the business. I would not pass up the chance to work with Russell again.”

Andy Bizub
Owner / Midwest Performance Cars



“In a profession filled with driven personalities, Russell Lord was equal to any that I have worked with… He was an expert at the software he employed (and) he had a well trained eye… That eye was unerring when it came to layout and design. But beyond that, his counsel on narrative content and the manner in which the entire product worked as one was sound.

As I have moved on to another company and have tried to explain why my present employer needs a solid graphic designer and describe what they can bring to a better quality of product and increased competitiveness, I often just think back and begin to recite what it was that Russell would do, day in and day out…”


I have worked with Russell Lord on many design projects over the past 10+ years. Two of the highlights were Sonneteer, and Safelight Photographic Supply… His integrity as a designer and as a co-worker have been rock steady. I always learn something when working with Russell and it’s a fun process too. Russell also did a heavy load of photographic retouching in my photography studio, image compositing, and the pre/post production on various assignments for architects, interior designers, magazines, and other clients. So, yeah, you should work with him but leave him some time to still work with me! 5 Stars.

Doug Fogelson
Visual Artist, Photographer



“Integrity in my book is one of the most important qualities in a vendor. Russell has integrity and then some. A high energy thinker and equally so in his delivery. I’ve been very pleased with the results from working with Russell. Recommended!”

Saverio Truglia


“I worked with Russell for several years as he rebranded our law firm and redesigned our website. He was responsive, enthusiastic, creative, and sensitive to our specific needs as a smaller business. I was always very pleased with his work and would not hesitate to both use him again and recommend him to others. “

Ross Roloff
Shareholder / Merlo Kanofsky & Gregg Ltd.



“Russell and I worked on multiple projects during his time at Outside Magazine. His designs were innovated, yet concise. His layouts were professionally prepared. His ability to communicate and his flexibility, made problems non-existent. All projects were brought in under budgets. He is a pleasure to work with.”

Jeff Juhasz
President / Fullline Printing



“Russell is talented, organized, easy to work with and flexible in dealing with the demands of complex design and production issues.”

Chris Philpot
Deputy Art Director / Outside Magazine


HY Connect

Walton Isaacson


J. Walter Thompson


Weber Shandwick



Pop Matters

McGuire Engineers

Porsche USA



Aspen CVB

Special Olympics Illinois

Argonne National Laboratory

Douglas Fogelson

Saverio Truglia

Chicago Parks District

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